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Proudly Serving San Diego Since 1984 with 3 Convenient Locations

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Welcome to Our Practice

We treat each and every patient like a member of our own family. Our award winning team’s expertise, follow-up care and stability are aimed at making your long term investment an enjoyable experience. Voted 2 years in a row San Diego’s top Audiologist.

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Have you Heard of Lyric©, by Phonak?

The world’s first and only 100% invisible extended wear hearing device that delivers natural sound! Wearable 24 hours a day, 7 days a week, for months at a time! We can help you learn more about the benefits of Lyric©.

Learn More about Lyric

Learn How BrainHearing™ Technology Can Help You

Did you know? It’s your brain that hears, not your ears. Sound travels from your ears to your brain where it is translated. Learn how Oticons BrainHearing™ technology works, and how it can help you make sense of sound, with less effort.

Browse Oticon Products

Hearing Protection Made Just For Musicians

Love listening to music? Love making music? We offer hearing protection made just for musicians. Find out about high fidelity Musician Earmolds, which make listening to your own music much more enjoyable and SAFE for your hearing.

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Hearing Aids Made Just for iPhone

Today’s hearing aids can do amazing things. Hear life to its fullest with Halo, Starkey’s breakthrough Made for iPhone® Hearing Aids engineered to work specifically with your iPhone, iPad® and iPod touch®.

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Education is the key to better hearing healthcare

Download our Consumer's Guide to Hearing Aids and make informed decisions on the purchase of your next hearing aid device!

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Providing Dependable Hearing Care Since 1984

Heather Cones, Au.D., originates from a small farm community located in northwest Illinois. She completed her undergraduate training in Communication Disorders at California State University Los Angeles, where participation in competitive speaking and an internship in speech-language pathology ignited in her a passion for the speech and hearing sciences; she received her bachelor’s degree in 2007. She went on to complete her doctoral program at University of California San Diego-San Diego State University in 2011.

Dr. Cones is passionate about her job and feels blessed to have chosen a career that allows her to make a positive impact in others’ lives. She firmly believes that the proper approach to improving hearing and fitting hearing aids is by following a model of hearing healthcare, offering a comprehensive package also including aural rehabilitation, scientific verification measure, and consistent follow-up. Her foremost priority is enhancing the quality of life and communication for her patients!

Having returned to her small-town roots, Dr. Cones lives in Poway with her husband Ryan, their daughter Cassidy, their son River, and their two dogs and cats. The family enjoys picnics in the park, camping, crafting at home, and biking at the beach.

David Michael Illich, AuD., has served San Diego North County since 1984. He was born at George Air Force Base in Victorville California and was raised in Long Beach Mississippi. He received his Master’s Degree from the University of Southern Mississippi and the University of Alabama. In 1984 Dr. Illich carried out his lifelong commitment to Audiology in earning his doctorate in Audiology from A.T. Still University’s Arizona School of Health Sciences.

Dr. Illich was a past president of the California Audiology Association and has served on several national organizations boards. In 2004, he created Palomar Health’s Hear For the Holidays Essay contest.

Dr. Illich is the sole provider of Audiology and Hearing Services for three of the areas hospitals and most of the area’s private physician clinics. He currently is the Chief of Audiology for Palomar Health and Pomerado Hospital and a contractual provider for Tri-City Hospital. He remains devoted to providing the very best audiological care possible, and is “proud that local physicians know we provide their patients with focused individualized attention, quality digital instrumentation, technical expertise, and continued follow-up care”.

Dr. Illich is married to Kathleen, and Escondido 2nd grade teacher, with whom he has two children, Michael and Alexis. Outside of work, Dr.Illich enjoys hiking, reading, and, most of all, spending time with family.

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Alma Chavez has been serving the San Diego Hearing Impaired Community since 1993. As a bilingual California Licensed Hearing Aid Specialist, she has worked with various Doctors of Audiology to enrich the lives of hearing impaired individuals throughout North County San Diego. Alma has over 20 years of experience in working with hearing aid technology, and specializes in instruments by the top Hearing Aid Manufacturers (Phonak, Oticon, Starkey, and GnResound). Her expertise, attention to detail and genuine interest for patients makes her one of Professional Hearing Associates’ most valuable team members!

Dr. Marin has been serving North County San Diego’s hearing healthcare since 2012, working at the Veteran’s Administration and in private practice. We proudly welcomed her to our Professional Hearing Associates Family in the summer of 2016. She earned her undergraduate degree in Biomedical Engineering at Arizona State University, and her Doctorate in Audiology at University of Arizona in Tucson. Dr. Marin is passionate about utilizing technology in combination with aural rehabilitation to help patients communicate more effectively and enjoy life to the fullest. She prides herself in her comprehensive knowledge of the latest hearing technologies and hearing health research. In her free time, Dr. Marin enjoys crafting and going to the zoo and on hikes with her husband Garrett, daughter Judy, and dog Sydney.

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Education is the Key to Better Hearing Healthcare

Make informed decisions on the purchase of your next hearing aid device!

Download Now

Better Hearing Starts with Our Online Hearing Survey

Our online survey can help you decide if you can benefit from our hearing care services.

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Click here to begin our Online Hearing Survey .

Please answer the question below to the best of your ability. After you choose your answer, the next question will appear. At the end of the survey, you will be provided with a score, and you may send this score to us so we may discuss any hearing loss issues you are having.

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Insights on IT strategy, compliance and business success from the source for independent, IT leadership

I’ve never liked the term ‘outsourcing.’ We use it at Hartman to describe the work we do for our clients (strategic, independent technology leadership and advisory services), and it’s better than some of the other terms out there – fractional or part-time CIO – but it’s never been quite the right fit.

Outsourcing IT conjures up visions of overseas call centers and help desks. Managed network services can also be outsourced, which is often a great way for small businesses to handle basic network administration tasks. However, when you engage a C-level executive outside of your company, you’re not simply passing off a function. Rather, you’re bringing a more strategic focus and accountability into your organization – and that is a big difference.

a more strategic focus and accountability

Just the other day, I explained the Hartman business model to a professional colleague over lunch. After listening patiently, he said, “Dave, what you’re doing at Hartman sounds more like co-sourcing than outsourcing to me.” Co-sourcing? I hadn’t heard the term before, but right away, I knew it was exactly the right way to describe our work.

“Dave, what you’re doing at Hartman sounds more like co-sourcing than outsourcing to me.”

After some Googling, the best definition of co-sourcing I’ve found is as follows:

Co-sourcing : A situation of partial outsourcing, in which a business function or process is performed by both internal staff and by an external party or resources with specialized knowledge of the business function. Compared to full outsourcing, co-sourcing has advantages of staying in control, a non-transactional partnership and the ability to grow the own knowledge level of the co-sourced process. ( )


Since 2004, Hartman has existed as a purely independent, strategic leadership and advisory firm focused on the marriage of IT and business strategy. We never sell or profit from any technology solution, which means we are always looking out for our clients’ best interests. When a company engages a Hartman CIO, they are doing so to augment their own internal capabilities, benefit from the CIO’s specialized skills and experience, and to eventually be able to transfer that knowledge to rising leaders within the organization.

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